Brand writing consultancy.

If you covered the logos, would your copy sound different to your nearest competitors' voices? Just consider how different Asda, Sainsbury's, Waitrose and Marks and Spencer all sound.

Who are ya? Who are ya? Who are ya?

Not just a chant from the terraces, but also the question to ask before establishing your brand’s voice (and tone - two different things).

What does your business do? Who are your customers? What do they do? What did their dog have for breakfast? Okay not that last one, (unless you make dog food). Questions help establish the right tone of voice before writing your brand's copy.

Brand naming services.

Need a name for a brand, company, product or service? Well, just like plumbing, car repair or major surgery, it's always less messy to call in a professional. Or you could end up like that toilet paper called 'Krapp'. Now that is messy.

Already got a voice? Maybe you just need an edit.

Even when your tone of voice is nailed, it's easy to slip into business jargon because you use it as spoken shorthand. But your audience might not. So it’s a case of knowing what to take out and what to leave behind. And if there's even one naughty syllable in there, I'll find the blighter.