web content and copywriting examples

Copywriting for digital, print and broadcast.


I write online animation scripts, TV ads, print and all kinds of branded good stuff to inform, sell or educate.


Watch the animation.

Online animation written for Scottish Enterprise.

Animation script >

Improved response for Vets Now.

Tone of voice as employer branding for a UK emergency vet chain.

Employer branding campaign >

See the campaign.

Campaign copywriting and ideas for the world-renowned, maverick whisky makers of Dufftown. 

Brand campaign >

Watch the ad.

TV ad script for Scotland's favourite family newspaper since 1914.

TV ad script >

Bringing an app to life.

Scripts for 38 different animated characters and associated microcopy, used in an innovative business app.

App video scripts >

How we made the NHS better.

Brand copywriting and creative approaches to direct mail for NHS Health Scotland.

Direct mail >

Script for national TV campaign for Clydesdale Bank.

TV ad script >

SDI infographic logo grey

Infographics to promote trade between Scotland and nine other countries.

Infographic copywriting >

Voice for Future Workshops.

Tone of voice for a digital agency that makes apps for premium international brands.

Tone of voice >

How we helped FSS.

Website copy for a brand new public sector food body.

Website copywriting >

Naming a new home show.

Brand name creation and advertising material for a brand new eco-home show. 

Brand naming >

Press ad copywriting for Direct Holidays

Advertorial press ad for Direct Holidays. 

Press ad >

Retail marketing leaflet.

In-store leaflet copywriting for Wiseman Dairies, part of international food business
Müller.

Retail point-of-sale >

Copywriting for OVD rum shopper marketing.jpg

Copywriting and point-of-sale ideas for Scotland's number one dark rum. 

Retail point-of-sale >


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